RESERVEAMERICA AND KOA ANNOUNCE AGREEMENT, ADDING AMERICA’S LARGEST NETWORK OF PRIVATE PARKS TO RESERVEAMERICA.COM
Ballston Spa, NY & Billings MT, – November 22nd, 2006 - ReserveAmerica, the United States’ leading recreation reservation service and Kampgrounds of America (KOA), America’s largest network of privately owned campgrounds, have signed a multi-year agreement enabling consumers to make reservations for KOA Kampgrounds through ReserveAmerica.com. KOA has nearly 450 campgrounds throughout the United States and Canada. Both parties expect the new service to launch early 2007. “KOA is clearly the leading brand and franchise network in the camping industry, and we look forward to providing them with access to the reservation services needed to support their business and book more campsites,” said Brendan Ross, President of ReserveAmerica. “We are committed to offering our customers the selection of campsites and amenities they desire as well as the fast and easy reservation solution they deserve.” “Working with ReserveAmerica, the largest camping reservation service in America, provides KOA with a powerful marketing channel for our North American network of campgrounds, as well as a convenient trial opportunity for potential customers to experience the quality, and superior customer service that KOA properties offer our guests,” said Ken Stellmacher, VP of Marketing for KOA. “Our proprietary KampSight campground management system and real time Internet reservation process is a natural fit with ReserveAmerica’s world class system.”
ReserveAmerica is North America's leading camping reservation and campground management solutions provider. ReserveAmerica specializes in complete reservations solutions, stand-alone call center/database management tools, online reservations solutions and park software solutions. The Company manages the largest reservable campsite inventory with partnerships throughout North America. ReserveAmerica is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).
About Kampgrounds of America
Kampgrounds of America Inc. has been the world’s leading system of family campgrounds since it was created in 1962 in Billings, MT. KOA currently has nearly 450 great campground locations throughout North America. KOA campground owners receive extensive training in campground management and customer service at Kampgrounds of America’s KOA-University in Billings, MT. KOA also operates the most visited consumer camping website in the world, www.koa.com.
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NOTE TO MEDIA: Electronic images of parks and logo’s are available upon request.
John McDonald | ReserveAmerica
Director of Marketing
jmcdonald@ReserveAmerica.com | www.ReserveAmerica.com
(800) 695-4636 x 5581
Mike Gast, Kampgrounds of America, Inc
- 8 Million campers use ReserveAmerica each year to research and plan trips.
- ReserveAmerica manages a national catalogue of over 3,000 parks with more then 150,000 campsites and cabins.
- 3.5 million advance reservations are processed through ReserveAmerica each year.
- 1.5 million campers subscribe to ReserveAmerica's email newsletter.
- ReserveAmerica processed America's first online camping reservation in 1997.