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Discover the Forests Around You With the Lorax

Discover the Forests Around You With the Lorax

USDA Forest Service joins the Ad Council and Universal Studios to launch a series of public service announcements featuring characters from the movie based on Dr. Seuss’ The Lorax.

lirax We can all learn an important message from the Lorax. Go to DiscoverTheForest.org to learn how you and your family can appreciate the natural beauty around you.


“I am the Lorax. I speak for the trees. I speak for the trees for the trees have no tongues.” —the Lorax, Dr. Seuss’ The Lorax

For those that don’t remember, Dr. Seuss’ 1971 story of The Lorax was (and is) more of a premonitory fable. In this tale, we’re introduced to that little, mustached orange guy—who’s now just as embedded in many of our memories as Oscar the Grouch or Miss Piggy—via a boy living in a listless, polluted and industrialized world. The boy asks the Once-Ler (the story’s villain) why his world is this way, and so the fable begins. See, the Lorax had once urged the greedy Once-Ler to stop chopping down Truffula trees. Of course, the Once-Ler ignores him and the land is left a barren wasteland.


Dr. Seuss’ The Lorax, ultimately offers a message of hope and renewal, restoration and responsibility. Forests matter to everyone. We must use and care for them responsibly and sustainably. Ensuring that trees are part of America’s landscape is a goal we all share with the Lorax.

Now, 40 years later, kids and Dr. Seuss lovers of every age are abuzz with the excitement of Dr. Seuss’ still-relevant tale of The Lorax, as it has just hit movie theaters. It’s no wonder Universal jumped at the chance to join the Forest Service and Ad Council’s campaign, Discover the Forest.

Chances are: many of the federal and public lands in your area will be doing their part to celebrate the Lorax’s message. March is also National Reading Month, and it couldn’t be a better time to bring the kiddies to your nearest National Forest, National Park, or Army Corps of Engineers lake for a hike, picnic, camp, or to Discover the Forest around you. Our state partners, family forest owners and the many partner organizations we work with also help to protect more than 751 million acres of forestland in America.

“You're in charge of the last of the Truffula Seeds.
And Truffula Trees are what everyone needs.
Plant a new Truffula. Treat it with care.
Give it clean water. And feed it fresh air.
Grow a forest. Protect it from axes that hack.
Then the Lorax
and all of his friends
may come back.”

—the Lorax, Dr. Seuss’ The Lorax